Initially Sacha Baron Cohen was not invited by the Academy but later gave permission to attend the award show. He came dressed as Admiral General Aladeen the central character of his movie 'The Dictator'.
For the promotion of his movie he came as the character he portrays along with two pretty women bodyguards. He had a container in which there was a picture of late Korean leader Kim Jong II and his ashes (claimed jokingly).
He expressed his desire to spill ashes on the red carpet and on Halle berry's chest. Ryan Seacrest as interviewing him when he sprinkled those ashes on his coat . The E! bodyguards made him move and Seacrest turned for a commercial but it was the trending twitter topic today.
"Anything can happen and it most certainly did, all over my lapel." said Seacrest after the incident.
The fate of his movie will be judge by movie goers but what about his promotion on E! with Seacrest ....